Research
Reliability and Validity Walk Into a Tea Stall
Viji's new kitchen scale gives the same reading every single time, and it is wrong every single time. His customer-satisfaction card has the same problem. Two strangers, one with a rubber stamp and one with a brass compass, explain why consistent is not the same as correct.
Vijayakumar P 11 min read
Analytics
Nominal, Ordinal, Interval, Ratio Walk Into a Tea Stall
Viji's notebook has four columns. He has tried to take the average of each. Three of them gave him an answer; only one of those answers was meaningful. Four siblings turn up, climb a ladder, and explain why.
Vijayakumar P 12 min read
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