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UTAUT Scales (Venkatesh et al.)

The unified technology-acceptance measure consolidating eight earlier models into four core determinants of intention and use.

MarketingMarketing & Consumer BehaviorFree for research

At a glance

Construct measuredTechnology acceptance (performance expectancy, effort expectancy, social influence, facilitating conditions)
Developed byVenkatesh, Morris, Davis & Davis (2003)
Original publicationVenkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540
Number of itemsAbout 4 items per construct (the validated core model uses 4 items each for PE, EE, SI, FC plus 3 behavioral-intention items)
Response format7-point agreement scale (1 = Strongly disagree to 7 = Strongly agree), items adapted to the focal technology

Dimensions & subscales

Reliability (commonly reported)

Construct reliabilities are commonly reported above .80, often above .90, in the original longitudinal studies and later applications.

Validity evidence

Items were selected from eight predecessor models and validated longitudinally across organizations, explaining substantially more variance in intention than any single prior model; an enormous replication literature (and citation record) supports the nomological network, with UTAUT2 extending it to consumer settings.

Populations & contexts

Organizational technology users originally; UTAUT2 targets consumers; used globally across e-government, m-banking, health IT, education and more.

Origin, translations & adaptations

United States. Translated into most research languages; measurement invariance checks are recommended for cross-cultural work.

Licensing & permission

Free for academic research (cite the source)
The items are printed in the published article's appendix and are routinely adapted in academic research with citation. Contact the publisher for commercial use.

How to cite (APA 7)

Venkatesh, V., Morris, M. G., Davis, G. B., & Davis, F. D. (2003). User acceptance of information technology: Toward a unified view. MIS Quarterly, 27(3), 425–478. https://doi.org/10.2307/30036540

Short versions & notable variants

Related scales

Technology Acceptance Model Scales (Davis: PU & PEOU)Predecessor modelPurchase Intention / Willingness to Buy (Dodds et al.)Intention analogueCustomer Satisfaction Index (ACSI tradition)Post-adoption outcome

Related constructs

Behavioral intentionUse behaviorHabitTrust in technology
← Technology Acceptance Model Scales (Davis: PU & PEOU)Purchase Intention / Willingness to Buy (Dodds et al.) →